All You Need to Know About Protecting Your Brand

Brand development, registration, maintenance, and protection can be a complex process, especially for startups and entrepreneurs. As a guest on Anequim's Bootstrappers, the firm's principal attorney, Claire Gibson, speaks with business owners, Jeremy and Gwenn Aspen about how to develop a strong brand suitable for federal trademark registration, how to get that brand registered, how to police that brand once trademark registration is acquired and pitfalls to avoid along the way.

(Hint: There's a special code for a discounted consultation in the video)

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