Brand Watch Services
Registration is only the beginning. One mistake business owners often make is presuming that ownership of a trademark registration in itself provides automatic protection of their interests. The truth is that trademark registration is only the first step in diligent brand management.
One mistake business owners often make is presuming that ownership of a trademark registration in itself provides automatic protection of their interests. The truth is that trademark registration is only the first step in diligent brand management.
It is prudent that trademark registration owners police their marks against infringement by third parties. While the USPTO is the first line of defense in preventing identical or marks confusingly similar to your registration from being registered, the examining procedure is not always comprehensive and applications damaging to your registration may be approved.
You may recall the Opposition Publication period from your own application process. Now as a registration owner, you want to monitor these publications for damaging applications and if necessary, file oppositions against such registrations. Our watch services will monitor these publications both in the US and abroad and help to ensure that no marks similar to yours are allowed to register.
Outside of government trademark applications, registration owners also need to be aware of new registrations for domain names identical or confusingly similar to their trademarks. Often, unscrupulous third-parties will register a domain in hopes of being able to sell it to business owners for outrageous fees later. This cybersquatting can impede growth of your internet presence, misdirect your potential customers to the wrong site for competitor’s products or may even publish advertisement for a confusingly similar brand. Our domain name monitoring services can help make sure domains identical or confusingly to your registered trademarks do not become a hindrance.
To begin protecting your trademark(s) contact our office for pricing on various watch services.
