Investing in IP Can Save Business Owners Money and Headache in the Long Run
Many new business owners make the costly mistake of putting the cart before the horse, meaning that after creating a business name and/or logo, they invest in pricey marketing materials, websites and advertising strategies BEFORE consulting a trademark attorney. An astute business owner first seeks counsel from an attorney to: 1) Conduct a trademark novelty search, 2) Provide an analysis on the availability of a business name/logo and 3) Issue a risk report of potentially li