Why hire a private trademark attorney

Many new business owners make the costly mistake of putting the cart before the horse, meaning that after creating a business name and/or logo, they invest in pricey marketing materials, websites and advertising strategies BEFORE consulting a trademark attorney. An astute business owner first seeks counsel from an attorney to: 1) Conduct a trademark novelty search, 2) Provide an analysis on the availability of a business name/logo and 3) Issue a risk report of potentially li